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11

1.  fight the battle in such a way that they cannot bring their strength or strategy into play. 2.  create such a level of frustration that they make mistakes in the process. 3.  you do not give them enough time to do anything. 4.  you play to their emotional weaknesses making them as irritable as possible. 5.  you bait them into deadly traps. 6.  the goal of your maneuver should make sense of your intentions only to yourself. 7.  to send the enemy on a wild goose chase for meaningless information.. 8.  to create ambiguity as to which way you are going to jump. 9.  by making everything burry, there is no deception to uncover. 10.  they are simply lost in a mist of uncertainty, where truth and falsehood, good and bad, all merge into one. 11.  it is impossible to get one's bearings straight.

TURNING TO OFFENSE

1.  The big revelation 2.  Swimming downstream 3.  Sharing the pain and gain

Driving on two tracks

1.  Setting short-term milestones 2.  Keeping the new path in Focus 3.  Let the numbers flex 4.  Financial resilience to withstand shocks and transitions 5.  Keep others with you

A mind-set for Offense

1.  Removing the Blockages attachment to your existing core competencies inability to build a new core competency obsolescence of key people FEAR avoidance of opposition 2.  Where courage comes from to tame the uncertainty, you will need to define the questions that need answering and the facto5rs to watch to get your answers. isolating the unanswered questions and gauging the speed with which they were likely to go one way OR another becomes a guide to management

Defining the Path

Consumers hold the key Born and reborn digital Using Math for Offense

Tools to Build Perceptual Acuity

1.  Seek Contrary Viewpoints 2.  Occasionally Dissect the Past 3.  Dive into the Source of Risk 4.  Continually build your mental map of changes in Multiple Industries 5.  Consider who might use an invention, patent, or new law to create a bend in the road 6.  Ask what's new? 7.  Use outsiders to multiply your capacity to scan 8.  Watch the Social Scene 9.  Be a Voracious Reader

Bends in the Road

1.  Perceptual acuity 2.  A mind-set to see opportunity in uncertainty 3.  The ability to see a new path forward and commit to it 4.  Adeptness in managing the transition to the new path 5.  Skill in making the organization drivable and agile