reptilicas

Seizing the attacker's advantage is not the same thing as seeking new ways to use your core competencies.  Rather, it is a process that start with this central question:  What new developments can I take advantage of to create a new need or give the customer or consumer a more compelling experience.  Two things will greatly improve your ability to find a path through uncertainty:  a sharp focus on the end-to-end experience of the customer or consumer and a working knowledge of digitization and analytics.  Transitioning to a new path poses special challenges, but you can't let them stop you from defining where you need to go.  Going on the offense is no longer optional, for one simple reason:  defense alone means a shrinking business,  Big data and algorithms can't completely replace an intuitive feel for the customer or consumer which top leaders lack.  Big data can segregate buying behaviors, but can not show you have to segment markets,...

Management Planning Budgeting Organizing Staffing Measuring Doing what we know how to do exceptionally well Constantly producing reliable, dependable results Leadership Establishing direction Propelling us into the future

1.  fight the battle in such a way that they cannot bring their strength or strategy into play. 2.  create such a level of frustration that they make mistakes in the process. 3.  you do not give them enough time to do anything. 4.  you play to their emotional weaknesses making them as irritable as possible. 5.  you bait them into deadly traps. 6.  the goal of your maneuver should make sense of your intentions only to yourself. 7.  to send the enemy on a wild goose chase for meaningless information.. 8.  to create ambiguity as to which way you are going to jump. 9.  by making everything burry, there is no deception to uncover. 10.  they are simply lost in a mist of uncertainty, where truth and falsehood, good and bad, all merge into one. 11.  it is impossible to get one's bearings straight.

1.  The big revelation 2.  Swimming downstream 3.  Sharing the pain and gain

1.  Setting short-term milestones 2.  Keeping the new path in Focus 3.  Let the numbers flex 4.  Financial resilience to withstand shocks and transitions 5.  Keep others with you

1.  Removing the Blockages attachment to your existing core competencies inability to build a new core competency obsolescence of key people FEAR avoidance of opposition 2.  Where courage comes from to tame the uncertainty, you will need to define the questions that need answering and the facto5rs to watch to get your answers. isolating the unanswered questions and gauging the speed with which they were likely to go one way OR another becomes a guide to management

Consumers hold the key Born and reborn digital Using Math for Offense