Ad Hominem

This most useful technique seems to appear everywhere. Instead of attacking the specific points of an argument, you attack the man . The specail version to be used here is a way of making the audience believe that you have already successfully repulsed every part of your opponent's attack and now it is time to finish him off.

Comments

Popular posts from this blog

TWO MINDSETS

Eleven Common Executional Styles for Advertising

Steps in Leading to Organizational Change