Identify the Conflict
Quality = f(speed)
Finding the conflict
Problem - burn fingers on cups/too thin no handles.
Trade-off - thin too hot/thicker too expensive materials.
Contradiction - cup must be cool to touch(temperature) but thin and uniform (structure).
Singular contradiction - cup temperature needs to be both hot and cold at the same time.
Finding the conflict
Problem - burn fingers on cups/too thin no handles.
Trade-off - thin too hot/thicker too expensive materials.
Contradiction - cup must be cool to touch(temperature) but thin and uniform (structure).
Singular contradiction - cup temperature needs to be both hot and cold at the same time.
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