The Entrepreneur Enterprise

The "E" in E-Myth stands for entrepreneur.

Entrepreneurs must channel their passion and commitment to engage employees, suppliers or investors and customers. This deals with the 4 (four) engagement elements of "E-Myth Enterprise Matrix":

1. The Visual Ideal:

Will potential employees, suppliers or investors buy into your vision if they see shoestring disorganized operations?

Will customers buy from front-line people who lack enthusiams?

Even your logo and marketing materials speak volumes.

2. The Emotional Ideal:

Potential employees, suppliers and investors need to know how important their input and contributions are. An entrepreneur who can't connect the dots will fail.

3. The Functional Ideal:

Introduce your "best way process" through a series of questions covering:
What would be the best way?
How much would the best way cost?
"Is the best way affordable?"

4. The Financial Ideal:

"You have to take care of money, Daily." Employees expect fair pay and opportunity. Suppliers and lenders expect that contracts will be fullfilled. Customers expect value.

There's more at emyth.com

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