COMMON ADVERTISING APPEALS

Profit - Lets consumers know whether the product will save them money, make them money, or keep them from losing money.

Health - Appeals to those who are body conscious or who want to be healthy, love or romance is used often in selling cosmetics and perfumes.

Fear - Can center around social embarrassment, growing old, or losing one's health; because of its power, requires advertiser to exercise care in execution.

Admiration - Frequently highlights celebrity spokespeople.

Convenience - Is often used for fast-food restaurants and microwave foods.

Fun and Pleasure - Are the keys to advertising vacations, beer, amusement parks, and more.

Vanity and Egotism - Are used most often for expensive or conspicuous items such as cars and clothing.

Environmental Consciousness - Centers around protecting the environment and being considerate of others in the community.

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