Positive and Negative Emotions

Negative emotions
(Goal incongruent)

Anger

Fright/anxiety

Guilt/shame

Sadness

Envy/jealousy

Disgust


Positive emotions
(Goal congruent)

Happiness/joy

Pride

Love/affection

Relief

Comments

Popular posts from this blog

TWO MINDSETS

Eleven Common Executional Styles for Advertising

Steps in Leading to Organizational Change