Attitudes and Attitude Change: Persuasion

Deliberate attempt to influence attitudes and/or behavior of another person

Four Elements of Persuasion
.   Source of the communication
     .  Who is doing the persuading?
.   Audience
     .  Who is being persuaded?
.   Message
     .  What is being said?
.   Medium
     .  What is the means by which the message is
         transmitted?

    
    

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