THE FIVE STEPS TO BUILDING A NEW POWER CROWD
Step 1: Find your connected connectors This of this group as those people who share a worldview, are networked to one another, and are influential in their reach. The group isn't just philosophically connected, it is socially connected, clustered in big cities filled with urban professionals. Widen your focus to include a much more diverse range of people. For any new power movement, identifying and cultivating the right connected connectors is often the difference between takeoff and fizzle. Step 2: Build a new power brand Every company or institution must make key early decisions about how it will project outward into the world. It has to come up with a name and settle on a visual aesthetic and maybe some iconography; it needs to refine a "voice" for how it speaks to consumers or clients. Merge with the identity of your members. In a new power world, you must appeal to global community, to give them a sense of "belongin...