reptilicas

1.  A consistent process that continually turns changing circumstances into new innovations and create innovation that change the circumstances. 2.  The question isn't "if" but "how?"  (Emotion). 3.  Leverage that exploits every advantage you can find. 4.  Looking up from below. 5.  Many things can happen, only "1" will. 6.  "This" AND "that" no compromise. Fight: (1)  Anytime (2) Anywhere (3) Anyone

If the enemy will not meet you on the battlefield, then take the battlefield to the enemy. Any chaos that comes your way is channeled toward your enemy. Take the enemy's strength by stealing his money. Small seemingly insignificant acts are powerful agents of change if we pay attention to them. Small moves smartly made, can have an impact far beyond the initial: 1.  Resources AND 2.  Effort Invested.

However desperate the situation and circumstances, don't despair.  When there is everything to fear, be unafraid.  When surrounded by dangers, fear none of them.  When without resources, depend on resourcefulness.  When surprised, take the enemy by surprise.  The soundest strategy in war is to postpone operations until the moral disintegration of the enemy renders the delivery of the mortal blow both (1) possible AND (2) easy.

Where to Play Serve existing markets Enter adjacent markets Create new markets How to Win Use existing products Add related products Develop new products

Slice-of-Life - Depicts people in normal settings, such as at the dinner table or in their car.  McDonald's often uses slice-of-life styles showing youngsters munching on French fries from Happy Meals on family outings. Lifestyle - Shows how well the product will fit in with the consumer's lifestyle.  as his Volkswagen Jetta moves through the streets of the French Quarter, a Gen X driver inserts a techno music CD and marvels at how the rhythms of the world mimic the ambient vibe inside his vehicle. Spokesperson/Testimonial - Can feature a celebrity, company official, or typical consumer making a testimonial or endorsing a product.  Sheryl Crow represented Revlon's Colorist hair coloring, while Beyoncé Knowles was named the new face of American Express.  dell Inc. founder Michael Dell touts his vision of the customer experience via Dell in television ads. Fantasy - Creates a fantasy for the viewer built around use of the product.  carmakers often use this s...

Profit - Lets consumers know whether the product will save them money, make them money, or keep them from losing money. Health - Appeals to those who are body conscious or who want to be healthy, love or romance is used often in selling cosmetics and perfumes. Fear - Can center around social embarrassment, growing old, or losing one's health; because of its power, requires advertiser to exercise care in execution. Admiration - Frequently highlights celebrity spokespeople. Convenience - Is often used for fast-food restaurants and microwave foods. Fun and Pleasure - Are the keys to advertising vacations, beer, amusement parks, and more. Vanity and Egotism - Are used most often for expensive or conspicuous items such as cars and clothing. Environmental Consciousness - Centers around protecting the environment and being considerate of others in the community.

1.  To move ahead of an opponent's defense. 2.  To put the opponent on the defense. 3.  To control timing and distance. 4.  To control the play. 5.  To build confidence.