EXPERIMENT

When scientists have a question, they construct hypotheses, test them, analyze them, and draw conclusions - and then they do it all over again.  The reasoning behind this is simple:
Experiments are fact-finding missions that over time inch scientists toward greater understanding.  That means any outcome is a good outcome, because it yields new information.  If your experiment proved your initial theory wrong, better to know it sooner rather than later.  Armed with new facts, you can then reframe whatever question you're asking.

Comments

Popular posts from this blog

TWO MINDSETS

Eleven Common Executional Styles for Advertising

Steps in Leading to Organizational Change