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The Secret Language of Business How to Read Anyone in 3 Seconds or Less Master Body Language Decipher Hidden Meanings Influence Anyone! KEVIN HOGAN

People will always try to take from you in negotiation what they could not get from you in battle or direct confrontation. They will even use appeals to fairness and morality as a cover to advance their position. Do not be taken in: negotiation is about maneuvering for power or placement, and you must always put yourself in the kind of strong position that makes it impossible for the other side to nibble away at you during your talks. Before and during negotiations, you must keep advancing, creating relentless pressure and compelling the other side to settle on your terms. The more you take, the more you can give back in meaningless concessions. Create a reputation for being tough and uncompromising, so that people are back on their heels before they even meet you. WAR BY OTHER MEANS After Athens was finally defeated by Sparta in the Peloponnesian War of 404 B.C., the great city-state fell into steady decline. In the decades that followed, many citizens, including the great orat