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Step 1:  Find your  connected connectors This of this group as those people who share a worldview, are networked to one another, and are influential in their reach.  The group isn't just philosophically connected, it is socially connected, clustered in big cities filled with urban professionals.  Widen your  focus to include a much more diverse range of people.  For any new power movement, identifying and cultivating the right connected connectors is often the difference between takeoff and fizzle. Step 2:  Build a new power brand Every company or institution must make key early decisions about how it will project outward into the world.  It has to come up with a name and settle on a visual aesthetic and maybe some iconography; it needs to refine a "voice" for how it speaks to consumers or clients.  Merge with the identity of your members.  In a new power world, you must appeal to global community, to give them a sense of "belonging." Step 3:  Lower the

New Power Current Made by many Upload Peer-driven Open Old Power Currency Held by few Download Leader-driven Closed

SIGNAL, STRUCTURE, AND SHAPING Signaling The way a new power leader makes a crowd feel more powerful through his speech, gestures, or actions. Structuring How a new power leader puts in place structures and practices that enable the participants and agency he seeks to build. Shaping How a new power leader sets the overall norms and direction of his crowd, especially in ways that go beyond his formal authority.

New Power Team The Shapeshifter The Bridge The Solution Seeker The Super-participant False Prophets The Disrupter The Digital Bread The Problem Solver The Stakeholder

When, and Whether to turn to new power STRATEGY Do you need the involvement of the crowd to get a better outcome?  Does the crowd need you? NO     Stick with OP YES     Consider NP LEGITIMACY Do you have enough legitimacy with the people you're trying to engage so that you're not ignored or crowd-jacked? NO     Stick with OP YES     Consider NP CONTROL Are you willing to cede some control to the crowd within parameters you set, and accept outcomes that are unexpected or suboptimal? NO     Stick with OP YES     Consider NP COMMITMENT Are you prepared and able to sustain the engagement at the crowd and feed their agency over the longer term? NO     Stick with OP YES     Use NP

Old Power Funding Skills Traditional salesmanship Proven credentials and technical expertise Ability to develop elite patronage relationships Capacity to navigate complex bureaucratic systems Creating a luxury/exclusivity premium New Power Funding Skills Universally accessible storytelling A compelling personal or group narrative Ability to mobilize a crowd and key social  influencers Capacity to navigate complex community dynamics Creating a participation premium

Platform owner/steward Super-Participants Participants INVISIBLE CHILDREN Institutional Funders/Schools Celebrities/influencers Media NGD/policy community General Public