Targeting System
System Knowledge is > information Knowledge is power Economic Approach New information is "king" + Processes Evidence Known facts that can be scientifically verified + Intentions Baseline data "History" Known data about the enemy + Protection 1. Perfect data 2. Data just good enough 3. Real-time data 4. Big Data 5. Open Data 6. Public Data 7. Social Media Data Critical insights: identify what insights you need, and then you'll know what data you need to focus on 1. Threat Matrix 2. Viewpoints 3. Scenarios + Engagement The combined knowledge will give you a "substantial competitive advantage" Experience: You must know what you do not know. You will be able to predict the outcome with a 99.99% success rate. Unseen = Hidden Unknown 1. Audacious 2. Brazin 3. Sophisticated 4. Diverse