reptilicas

Where to Play Serve existing markets Enter adjacent markets Create new markets How to Win Use existing products Add related products Develop new products

Slice-of-Life - Depicts people in normal settings, such as at the dinner table or in their car.  McDonald's often uses slice-of-life styles showing youngsters munching on French fries from Happy Meals on family outings. Lifestyle - Shows how well the product will fit in with the consumer's lifestyle.  as his Volkswagen Jetta moves through the streets of the French Quarter, a Gen X driver inserts a techno music CD and marvels at how the rhythms of the world mimic the ambient vibe inside his vehicle. Spokesperson/Testimonial - Can feature a celebrity, company official, or typical consumer making a testimonial or endorsing a product.  Sheryl Crow represented Revlon's Colorist hair coloring, while Beyoncé Knowles was named the new face of American Express.  dell Inc. founder Michael Dell touts his vision of the customer experience via Dell in television ads. Fantasy - Creates a fantasy for the viewer built around use of the product.  carmakers often use this style to let

Profit - Lets consumers know whether the product will save them money, make them money, or keep them from losing money. Health - Appeals to those who are body conscious or who want to be healthy, love or romance is used often in selling cosmetics and perfumes. Fear - Can center around social embarrassment, growing old, or losing one's health; because of its power, requires advertiser to exercise care in execution. Admiration - Frequently highlights celebrity spokespeople. Convenience - Is often used for fast-food restaurants and microwave foods. Fun and Pleasure - Are the keys to advertising vacations, beer, amusement parks, and more. Vanity and Egotism - Are used most often for expensive or conspicuous items such as cars and clothing. Environmental Consciousness - Centers around protecting the environment and being considerate of others in the community.

1.  To move ahead of an opponent's defense. 2.  To put the opponent on the defense. 3.  To control timing and distance. 4.  To control the play. 5.  To build confidence.

Integrating (Problem Solving) In this style, interested parties confront the issue and cooperatively identify the problem, generate and weight alternatives, and select a solution.  Integrating is appropriate for complex issues plagued by misunderstanding.  However, it is inappropriate for resolving conflicts rooted in opposing value systems.  Its primary strength is its longer-lasting impact because it deals with the underlying problem rather than merely with symptoms.  The primary weakness of this style is that it is very time consuming. Obliging (Smoothing) An obliging person shows low concern for self and a great concern for others.  Such people tend to minimize differences and highlight similarities to please the other party.  Obliging may be an appropriate conflict-handling strategy when it is possible to eventually get something in return.  But it is inappropriate for complex or worsening problems.  Its primary strength is that it encourages cooperation.  Its main weakness is

Stage 1 Identify the Problem or Opportunity-Determining the Actual versus the Desirable Stage 2 Generate Alternative Solutions-Both the Obvious and the Creative Gather internal evidence or data about the problem, and evaluate to relevance and validity   Stage 3 Evaluate Alternatives and Select a Solution-Ethics, Feasibility, and Effectiveness Gather external evidence about the problem from published research Stage 4 Implement and Evaluate the Solution Chosen Integrate and critically appraise all data and then make a decision

Specific Goals should be stated in precise rather than vague terms.  For example, a goal that provides for 20 hours of technical training for each employee is more specific than stating that a manager should send as many people as possible to training classes.  Goals should be quantified when possible. Measurable A measurement device is needed to assess the extent to which a goal is accomplished.  Goals thus need to be measurable.  It also is critical to consider the quality aspect of the goal when establishing measurement criteria.  For example, if the goal is to complete a managerial study of methods to increase productivity, one must consider how to measure the quality of this effort.  Goals should not be set without considering the interplay between quantity and quality of output.  Attainable Goals should be realistic, challenging, and attainable.  Impossible goals reduce motivation because people do not like to fail.  Remember, people have different levels of ability and skil

Personal factors Personality Ability Core self-evaluations Emotions Attitudes Needs Contextual factors Organizational culture Cross-Cultural values Job design Physical environment Rewards and reinforcement Group norms Communication technology Leader behavior Organizational design Motivation and employee engagement Behaviors and outcomes Negative Counterproductive work behavior Turnover Politics Social loafing Poor service Poor quality Positive Organizational citizenship Job satisfaction Performance Information sharing Collaboration Information sharing Financial performance Maslow's Need Hierarchy Theory self-actualization self-development, self-realization esteem self-esteem, recognition, status love social needs, sense of belonging safety security, protection physiological hunger, thirst

Negative emotions (Goal incongruent) Anger Fright/anxiety Guilt/shame Sadness Envy/jealousy Disgust Positive emotions (Goal congruent) Happiness/joy Pride Love/affection Relief

Flexibility and discretion Adhocracy Thrust:  Create Means:  Adaptability; creativity; agility Ends:  Innovation, growth, cutting-edge output External focus and differentiation Values flexibility Market Thrust:  Compete Means:  Customer focus, productivity, enhancing competitiveness Ends:  Market share, profitability, goal achievement Values Stability and control