Red Herring

But what happens if you feel that your defense has not been strong enough or that there are lingering doubts in the minds of the audience? At this point you should avoid sticking to the point. What you must do is draw attention to a side issue where you feel particularly strong. This will give the impression that you are still in charge of the course of the discussion.

There are several things to keep in mind when casting out a red herring. First, although it is a side issue, it must be related at least indirectly to the issue you are discussing, otherwise the audience within accept it.

Second, the issue you introduce must have sufficient emotional appeal to catch attention immediately. It should be so strong that you can work it as long as you want. Third, you must make sure that you present this issue in such a way that you and the audience inevitably end up on the same side while your opponent ends up on the other side.

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