IP 13 OTHER WAY AROUND

IP 13 Same and different/Other way around[Principle of executing the contrary]

This
Way
Down

Other way around by doing things in reverse, back to front, or for the opposite reason or effect.

Rather than do the expected action, do the reverse action.

Use the opposite feature or property.

Change part or all of the object or service.

Turn upside down or inside out or back to front.

Pull rather than push. Heat rather than cool. Motivate rather than chastise

White over black instead of black over white. Small rather than big.

Turn the object upside down and work from the top rather than the bottom.

Go to the mountain rather than call the mountain to you.

Go against the normal. Expand in recession, benchmark against the worst rather than the best.
Forget rather than learn!

This is one of the strong principles in the 40, and possibly the most general and useful in its application. Clearly if doing something one way does not solve a problem, then change. And there is nothing stronger than the complete reverse for obtaining real change! The challenge is looking beyond simple reversal to exaggerated reversal.

Try reversing everything about an object or process!

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