Competing Values Framework

Flexibility and discretion

Adhocracy

Thrust:  Create

Means:  Adaptability; creativity; agility

Ends:  Innovation, growth, cutting-edge output

External focus and differentiation

Values flexibility

Market

Thrust:  Compete

Means:  Customer focus, productivity, enhancing competitiveness

Ends:  Market share, profitability, goal achievement

Values

Stability and control

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