Guidelines for Writing SMART Goals

Specific
Goals should be stated in precise rather than vague terms.  For example, a goal that provides for 20 hours of technical training for each employee is more specific than stating that a manager should send as many people as possible to training classes.  Goals should be quantified when possible.
Measurable
A measurement device is needed to assess the extent to which a goal is accomplished.  Goals thus need to be measurable.  It also is critical to consider the quality aspect of the goal when establishing measurement criteria.  For example, if the goal is to complete a managerial study of methods to increase productivity, one must consider how to measure the quality of this effort.  Goals should not be set without considering the interplay between quantity and quality of output. 
Attainable
Goals should be realistic, challenging, and attainable.  Impossible goals reduce motivation because people do not like to fail.  Remember, people have different levels of ability and skill.
Results oriented
Corporate goals should focus on desired end results that support the organization's vision.  In turn, an individual's goals should directly support the accomplishment of corporate goals.  Activities support the achievement of goals and are outlined in action plans.  To focus goals on desired end results, goals should start with the word "to," followed by verbs such as complete, acquire, produce, increase, and decrease.  Verbs such as develop, conduct, implement, or monitor imply activities and should not be used in a goal statement.
Time bound
Goals specify target dates for completion.

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