Targeting System

System
Knowledge is > information
Knowledge is power
Economic Approach
New information is "king"
+
Processes
Evidence
Known facts that can be scientifically verified
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Intentions
Baseline data "History"
Known data about the enemy
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Protection
1.  Perfect data
2.  Data just good enough
3.  Real-time data
4.  Big Data
5.  Open Data
6.  Public Data
7.  Social Media Data
Critical insights:  identify what insights you need, and then you'll know what data you need to focus on
1.  Threat Matrix
2.  Viewpoints
3.  Scenarios
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Engagement
The combined knowledge will give you a "substantial competitive advantage"
Experience:  You must know what you do not know.  You will be able to predict the outcome with a 99.99% success rate. 
Unseen  =  Hidden
Unknown
1.  Audacious
2.  Brazin
3.  Sophisticated
4.  Diverse

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