Make It Spread

Actionable - The idea is designed to make you do something - something more than just admire, remember, and consume.  It has a call to action at its heart, beginning with sharing, but often going much further.
Connected - The idea promotes a peer connection with people you care about or share values with.  Connected ideas being you closer to other people and makes you (feel) part of a like-minded community.  This sets off a network effect that spreads the idea further.
Extensible - The idea can be easily customized, remixed, and shaped by the participant.  It is structured with a common stem that encourages its communities to alter and extend it.

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