DECISION TREE

When, and Whether to turn to new power

STRATEGY

Do you need the involvement of the crowd to get a better outcome?  Does the crowd need you?
NO     Stick with OP
YES     Consider NP

LEGITIMACY

Do you have enough legitimacy with the people you're trying to engage so that you're not ignored or crowd-jacked?
NO     Stick with OP
YES     Consider NP

CONTROL

Are you willing to cede some control to the crowd within parameters you set, and accept outcomes that are unexpected or suboptimal?
NO     Stick with OP
YES     Consider NP

COMMITMENT

Are you prepared and able to sustain the engagement at the crowd and feed their agency over the longer term?
NO     Stick with OP
YES     Use NP

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